In recent years, we have seen several trends in franchising that are likely to continue in 2023 :

1. Technology Integration: With the rapid advancement of technology, franchisors are incorporating more technology into their business models. This includes using apps, digital marketing, and other tools to streamline operations, improve customer engagement, and enhance the overall franchise experience.                                                                                                                                              
2. Health and Wellness: As consumers become more health-conscious, franchises focused on wellness and healthy lifestyles are growing in popularity. This includes gyms, health food stores, and other businesses that promote fitness and wellness.                                                                                        
3. Sustainability: More and more consumers are looking for environmentally friendly and sustainable options. Franchises that prioritize sustainability in their operations, such as using eco-friendly materials and reducing waste, are likely to appeal to consumers in 2023.                                              
4. Personalization: Consumers are increasingly looking for personalized experiences, and franchises are adapting to this trend. This includes offering customized products and services, as well as leveraging data and technology to create personalized marketing campaigns.                                      
5. Social Responsibility: Consumers are increasingly focused on social issues, and franchises that prioritize social responsibility are likely to be more successful. This includes businesses that give back to their communities, support social causes, and prioritize diversity and inclusion.                        
6. International Expansion: Franchisors are looking to expand globally to take advantage of growing markets in emerging economies. The international expansion allows franchisors to increase revenue and market share.